Jon Gruden has been enjoying life after head coaching for quite some time now. Being the color commentator on Monday Night Football and carrying in the footsteps of another former NFL head coach John Madden, Gruden also does work as a pitch man in commercials.
Gruden’s most famous advertising gig is with Hooters, the classic sports bar famous for wings and having a relaxed atmosphere when it comes to anything that can be defined as “classy.” Which is why it was no surprise when Hooters decided to promote the World Cup in a new advertising campaign things didn’t exactly turn into a classic commercial.
In fact Gruden may actually be the star of what could be the worst World Cup advertisement of all time, pairing up with competitive eating champion Joey Chestnut in a “cringeworthy” 44 second spot that probably won’t convince many football/futbol/soccer fans to pop in to Hooters to watch the matches.
Highlights of the video include:
- Joey Chestnut calling Gruden “Coach” (Perhaps Gruden has a “Hot Dog Eaters Camp” on ESPN8)
- Gruden calling “Futbol” “Like soccer in Brazil”
- John Daly making a cameo to make a “fruit bowl” joke
- Hooters girls (Which might actually be the only redeeming value in the 44 seconds)
- Bad, bad, bad, bad acting from everyone involved.
Raider Nation loves Gruden, and he will likely survive what will be some laughs at his expense because Hooters probably paid him some good money to be in the commercial. Still this is one of the worst advertisements in recent memory and the inclusion of Daly/Chestnut turns up the trash value to the next level. When it comes to World Cup commercials, maybe Hooters should have left it to Nike/Adidas.
Have a look for yourself at Hooters attempt to promote the World Cup at their many locations: