December 9, 2012; Tampa, FL, USA; Tampa Bay Buccaneers former head coach Jon Gruden talks during the presentation of the 10th anniversary of the 2002 Super Bowl Champions during halftime against the Philadelphia Eagles at Raymond James Stadium. The Eagles won 23-21. Mandatory Credit: Kim Klement-USA TODAY Sports

Jon Gruden stars in terrible Hooters World Cup ad


Jon Gruden has been enjoying life after head coaching for quite some time now. Being the color commentator on Monday Night Football and carrying in the footsteps of another former NFL head coach John Madden, Gruden also does work as a pitch man in commercials.

Gruden’s most famous advertising gig is with Hooters, the classic sports bar famous for wings and having a relaxed atmosphere when it comes to anything that can be defined as “classy.” Which is why it was no surprise when Hooters decided to promote the World Cup in a new advertising campaign things didn’t exactly turn into a classic commercial.

In fact Gruden may actually be the star of what could be the worst World Cup advertisement of all time, pairing up with competitive eating champion Joey Chestnut in a “cringeworthy” 44 second spot that probably won’t convince many football/futbol/soccer fans to pop in to Hooters to watch the matches.

Highlights of the video include:

  • Joey Chestnut calling Gruden “Coach” (Perhaps Gruden has a “Hot Dog Eaters Camp” on ESPN8)
  • Gruden calling “Futbol” “Like soccer in Brazil”
  • John Daly making a cameo to make a “fruit bowl” joke
  • Hooters girls (Which might actually be the only redeeming value in the 44 seconds)
  • Bad, bad, bad, bad acting from everyone involved.

Raider Nation loves Gruden, and he will likely survive what will be some laughs at his expense because Hooters probably paid him some good money to be in the commercial. Still this is one of the worst advertisements in recent memory and the inclusion of Daly/Chestnut turns up the trash value to the next level. When it comes to World Cup commercials, maybe Hooters should have left it to Nike/Adidas.

Have a look for yourself at Hooters attempt to promote the World Cup at their many locations:


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Tags: Jon Gruden Oakland Raiders World Cup

  • Bob

    So, Jon is making some money and surrounded by scantily clad women. How does this qualify to be the featured article on JBB for days?

  • KloverJane

    I can promise you one thing. I’m not going to hit play.

  • chase ruttig

    1) Jon Gruden is a former coach of the Raiders 2) It ties in the biggest sporting event in the world and the Raiders 3) You don’t have to read.

  • Bob

    This is not news about the Raiders. This is what I expect here.

  • chase ruttig

    Jon Gruden coached the Raiders didn’t he? I understand where you are coming from, but this is a matter of your personal opinion.

  • chase ruttig

    Regardless, I respect your opinion and comments. But for every “Jon Gruden stars in an awful World Cup ad” there are far more posts updating you on the happenings of the Raiders to read as well as analysis. It was a slow news weekend and I apologize if Jon Gruden’s acting chops offended you haha. (It must be his acting more so than the Hooters girls)