Las Vegas Raiders: Why the fans keep coming back every season

By Keith Ricci | Mar 2, 2023

LAS VEGAS, NEVADA - SEPTEMBER 19: A Raiders logo is illuminated at the base of the marquee outside Allegiant Stadium, the USD 2 billion, 65,000-seat home of the Las Vegas Raiders, on September 19, 2020 in Las Vegas, Nevada. The Raiders will play their first game as Las Vegas' NFL franchise at the glass-domed facility against the New Orleans Saints on September 21, coinciding with the 50th anniversary of the league's first "Monday Night Football" broadcast. (Photo by Ethan Miller/Getty Images) /

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LAS VEGAS, NEVADA – APRIL 30: Las Vegas Raiders fans celebrate the 122nd overall pick during round four of the 2022 NFL Draft on April 30, 2022, in Las Vegas, Nevada. (Photo by David Becker/Getty Images) /

Las Vegas Raiders: Why the fans keep coming back every season

Raider Nation For Life

The brand is incredibly strong. The continuity of the same jersey, the same colors and the same logo for over a half-century certainly help fan loyalty. You know all the slogans.

Even when they left Oakland for Las Vegas, the brand could’ve been at its most vulnerable point, but the franchise QB (Derek Carr) and our long-lost coach (Jon Gruden) were the two faces of the organization during that transition.

That helped the relocation. It felt like our Raiders from day one in Nevada. It always has.

So despite the constant disappointment, Raiders fans keep coming back every season because it’s their identity wherever they live in the world. And of course, there’s always enough proof that things are heading back to where they once were (even if they don’t).

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